Jane Iredale Pure Lash Mascara

Jane Iredale Pure Lash Mascara


The Look full and feathery
The Feel conditioned

See the amazing difference with our naturally nourishing mascaras.

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  • This mild, water resistant formula was our first mascara developed expressly for sensitive eyes.
  • Resistant to smearing and flaking.
  • Designed to nourish lashes naturally.
  • Formulated with a proprietary blend of Seaweed Lipids and Panthenol to keep the formula moist and condition lashes.
  • Free of lacquers, shellac and petroleum based ingredients.

Key Ingredients

Hydrolyzed Wheat Protein

  • Thickens, curls and strengthens lashes.


  • Vitamin B Complex Factor.
  • Used to condition hair.

Algae Extract

  • Water binding agent.


Aqua/Water/Eau, Algae Extract, Copernicia Cerifera Cera, Glycerin, Pvp, Glyceryl Stearate, Hydrolyzed Wheat Protein, Stearic Acid, Panthenol, Raphanus Sativus (Radish) Root Extract, Hydroxyethylcellulose, Bisabolol. [+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499)]


All options are vegan.

  • PureLash Mascara Black Onyx

Those sensitive to gluten should avoid this product (This product contains wheat).

  • PureLash Mascara Agate Brown

    Those sensitive to gluten should avoid this product (This product contains wheat).


jane iredale is certified cruelty-free by the Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program, the leading internationally respected animal protection group for cruelty-free certification. Find out more on our cruelty-free page. 

jane iredaleproducts are also certified cruelty-free by PETA. To find out more about what this means, please visit our page on their site